Latino Decisions Blog
Tag: field experiment
Mobilizing Latinos with Identity Appeals: Evidence from Two Voter Turnout Experiments
Past research shows Latinos are more likely to vote and participate in politics when there is a Latino candidate on the ballot and when issues directly affecting the Latino community…
The Method Matters: Evidence from Latino Voter Turnout Experiments
A common belief inside campaigns is that lower propensity voters just won’t show up in a midterm election. This thinking is misguided and only serves to create a cycle in…
How to Get Out the Latino Vote: Evidence from Field Experiments
During midterm elections, Latino voter turnout is known to lag below that of other racial groups in the United States, despite a growing population. In 2010 the census estimates Latino…
Targeting Latino Voters in Campaign Communications: New Evidence and Insights
Hispanics are now the largest minority group in the United States at 16.5 percent of the population and are one of the most sought after groups of voters in swing…