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Nevada’s Odd Numbers: The Complexity of Polling in the Silver State

In the past three electoral cycles Nevada has commanded significant national attention due to the state’s status as both a presidential and congressional battleground state.  Yet, despite the Silver State’s…

Florida Election Wrap-up: Obama Right on the Economy and Immigration

Throughout the election, pundits, candidates, the media, and polling firms like Latino Decisions, have kept close watch on the swing state of Florida. One of the tea leaves we have…

Pre-Election Polls Got it Wrong in Florida

Gary Segura recently provided a discussion of how exit polls often misrepresent Latino voters (Badly!), pointing out that exit polls often rely on small samples of Latino likely voters, rarely…

Obama’s Re-election Sets Record Support for Latino Voters

Article originally published at The Nation In his 1996 re-election President Bill Clinton attained 72 percent of the Latino vote, the highest level of Latino support of any presidential candidate—before…

The 2012 Latino Electorate: Results and Resources

Results from the ImpreMedia/Latino Decisions Election Eve Poll – the only national survey specifically designed to study the 2012 Latino Electorate — are now available at 2012-election-eve-polls. All publicly available…

Obama wins 75% of Latino vote, marks historic Latino influence in presidential election

Gary Segura and Matt Barreto of Latino Decisions webinar presentation today focused on the key insights generated from the ImpreMedia-Latino Decisions Election Eve Poll. The survey included a national sample…

impreMedia-Latino Decisions election eve poll now posted for 5 states – show very large vote for Obama

impreMedia and Latino Decisions have now released polling data of Latino voters in 5 eastern states with influential Latino voting populations: Florida, Virginia, Ohio, North Carolina and Massachusetts.  Full results…

ImpreMedia/Latino Decisions Election Eve Poll provides key insights regarding Latino policy views

Here are a few highlights from the latest release of data from the ImpreMedia-Latino Decisions Election Eve Poll of 5,600 Latino voters conducted during the final days of the campaign. Click…

Economy and immigration are top issues to Latino voters in 2012

The ImpreMedia-Latino Decisions Election Eve Poll of 5,600 Latino voters has indicated that the Economy/Jobs and Immigration were the most important issues to Latino voters in 2012. As indicated in the figure…

ImpreMedia/Latino Decisions Election Eve Poll: The 2012 Latino Electorate

ImpreMedia and Latino Decisions will release results from our national election eve poll of 5,600 Latino registered voters the morning of November 6, 2012. The ImpreMedia-Latino Decisions Election Eve Poll was…

LD Vote Predict final model: Obama 72.9 vs. Romney 27.1

Final LD Vote and Turnout Predict Projections: Record-breaking Turnout and Lopsided Support for Obama among Latinos Over the final several weeks of polling (Figure 1), the LD Vote Predict estimates…

Final impreMedia-LD tracking poll: if Latino vote is high, Obama will carry 4 key swing states

High Latino voter turnout could deliver swing states of Nevada, Colorado, Virginia, and Florida to the Democrats impreMedia & Latino Decisions today released the last in a series of 11…

Predict election outcome through Latino Decisions/America’s Voice Interactive map

We have conducted extensive analysis throughout the campaign season focused on the Latino electorate and our blogs have repeatedly argued that Latino Voters will be a major force in deciding…

How the Exit Polls Misrepresent Latino Voters, and Badly

Did you know that, despite running exceedingly racialized anti-Latino advertisements in Nevada’s Senate race, Sharon Angle got 30% of the Latino vote? Jan Brewer also did well, attracting an above-average…

The Context of Immigration Policy in New Mexico Reflects National Trends

The Latino electorate continues to be one of the most intriguing story lines of the 2012 election cycle, with the role of immigration policy in Latino voting behavior dominating discussions…

Latinos’ Support for Obama Solid in Florida

With the election less than two weeks away there has been a great deal of speculation about the Latino community’s support for President Obama, particularly in Florida. Most recently, an…

8 percent of Latinos have already voted early, enthusiasm up again in final week

The latest impreMedia-Latino Decisions tracking poll shows that Latinos are more enthusiastic and more likely to vote than ten weeks ago when the initial poll was fielded.  Forty-five percent of…

Puerto Rico and Federal Status Legislation, 1952-2012

On November 6, the residents of Puerto Rico will have an opportunity to vote in local island-wide general elections and a status plebiscite. The 2012 plebiscite provides electors with a…

Targeting Latino Voters in Campaign Communications: New Evidence and Insights

Hispanics are now the largest minority group in the United States at 16.5 percent of the population and are one of the most sought after groups of voters in swing…

LD Vote Predict Indicates Latinos Voters Will Support Obama Over Romney by 3 to 1 Margin

While President Obama’s support among Latino voters has fallen slightly from its peak prior to the first debate (week 6 of the tracking poll), effects of a poor debate performance…